Why we started

Too many service businesses — contractors, lawyers, healthcare providers, local shops — are getting burned by agencies that charge a lot, deliver little, and hide behind vanity metrics. We started Keenan Digital to change that: give small and mid-size businesses access to the same calibre of SEO and marketing strategy that enterprise brands take for granted.

How we work

We don't do account managers. When you work with us, you work with the strategist who's actually doing the work. That means faster decisions, clearer communication, and no lost context between handoffs.

Our process is simple: audit → strategy → execute → report → iterate. We tell you what we're doing and why. If something isn't working, we say so and adjust.

What we believe

SEO is infrastructure. Not a tactic. The work you invest in today compounds for years.
Speed and simplicity win. Most websites are overbuilt and underoptimised. We build lean and fast.
Data over opinions. We track what matters, report honestly, and make decisions based on evidence.
Content is the moat. Paid ads stop working when you stop paying. Great content doesn't.

What we're good at

Local SEO and Google Business Profile — especially for competitive service industries
Technical SEO audits and remediation
Content strategy and topical authority building
Analytics setup and conversion rate optimisation
Helping founders and small teams build sustainable marketing systems

What we're not

We're not a full-service agency that does everything. We don't do social media management, video production, or graphic design (though we work happily alongside specialists who do). We focus on organic search and conversion because that's where we're excellent.

Where we're based

We're based in Saint John, NB, and work with clients across Canada, the US, and the UK. Most of our work is remote-first — what matters is the quality of strategy and communication, not the timezone.

We're Keenan Digital