Paid Ads

Paid Ads Setup & Tracking

Running ads without proper tracking is burning money. We set up Google Ads and Meta campaigns correctly from the start — with the conversion tracking that lets you make data-driven decisions.

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What we set up

Conversion tracking (Google & Meta)

GA4 e-commerce events, Google Ads conversion actions, Meta Pixel standard events — all verified and tested before going live.

Google Ads campaigns

Search campaigns with tightly themed ad groups, keyword match types, negative keyword lists, responsive ads, and ad extensions.

Meta Ads campaigns

Prospecting and retargeting campaigns with proper audience structure, creative guidelines, and pixel-based optimization.

GTM setup

Google Tag Manager container setup with clean, organized tags, triggers, and variables — so future tag additions don't require developer involvement.

Reporting dashboard

A Looker Studio dashboard that shows you what actually matters: cost per lead, ROAS, conversion rate by campaign/ad group.

Paid Ads FAQ

Do you manage ads on an ongoing basis?
We offer both one-time campaign setup + tracking configuration, and ongoing management. Most clients start with a setup engagement, then either manage themselves or continue with us monthly.
What's the minimum budget to run Google Ads effectively?
For most service businesses in mid-competition markets, $1,000–$2,000/month in ad spend is a realistic starting point. We'll tell you honestly if we think your budget is too low to get meaningful data in your market.
Why does tracking matter so much?
Without proper conversion tracking, you're flying blind. Most Google Ads accounts we audit have broken or incomplete tracking — which means the algorithm is optimizing for the wrong goal. Getting this right is non-negotiable.
Can you work alongside my existing ads agency?
Yes. We can audit your current campaigns, fix tracking, and provide strategic recommendations even if another agency is doing day-to-day management.

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Is your ad tracking actually working?

Most accounts we audit have broken or incomplete tracking. Let's check yours — free.

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